I normally only bring quality products to your attention if they're ClickBank related. I'm going to break from tradition to tell you about CPA Arbitrage. This smartly written guide is about CPA marketing (CPA stands for cost-per-action). Basically it's like affiliating Clickbank products but different in that you are getting paid for every action or lead you generate rather than every sale you generate.

A lead might consist of getting somebody to enter their zip code or email address or more complete information like address, phone, income and education levels, etc. From experience, I can tell you that leads/actions convert at a much higher rate than product sales. It's not uncommon to have over 10% conversion rates for leads where, as we all know, sales tend to be far, far less.

A couple years ago I affiliated a CPA offer that paid me $1.35 per action. Doesn't sound like much, right? But all users had to do is enter their zip code. It doesn't take much to get somebody to enter a zip code. Off this one single offer I generated $5,000 in under two months. My conversion rate was over 20%. Easiest money I've ever made online. Unfortunately, the offer was for a limited time only, but off this single offer I have no doubt I could have earned six-figures a year. My point: there is real money to be made with CPA.

CPA Arbitrage is a turnkey system and it's easy to get going. I thought I had CPA expertise, but this guy is the master. Even if you're busy with ClickBank marketing, this is still a great guide to invest in from a knowledge point of view. Affiliate marketers are knowledge workers. The more knowledge you have in your head, the more money you make. Furthermore, it's good to diversify your online money making a little in case one niche is to lose revenue, which happens. I personally do Clickbank, CPA and a couple other things to keep my online business well diversified.

Regardless, there are ideas in this guide you'll be able to port over and use in your ClickBank marketing. It's just damn good information that explains CPA fully and gives you clever tips and tricks to dominate the space. One trick I never would have ever thought about is recruiting sub-affiliates via webmaster forums to do your CPA marketing on your behalf and then paying them half or less of what you earn per action.

I hate to be too bold, but if you've ever considered getting into CPA, you need this guide. I wish this guide had been around when I first got started. It would have eliminated my learning curve.

Key points in the guide:

• Up to 300% commissions, selling other people's products
• Trade traffic for profit
  
• $191k from ClickBank in just 2 years and Chris Cobb, the developer of CBA Arbitrage, turned his back on it!
• How to generate 7,000 - 8,000 new names & e-mails each and every day...
  
• Ongoing sales and commissions - on autopilot
  
• Make money WITHOUT having to sell anything
  
• Advertisers pay you for sending them leads.
  
• You're really being shown how to become a traffic broker
  
• Multiple campaigns, duplicate and replicate to make as much as you want/need.
  
• CPA offers are becoming the biggest, most talked about subject right now. It's time to claim you piece of the pie.

With that, I'll let his website explain the program in more detail. This product gets my very highest recommendation and not many do.

And what the heck, I wasn't going to do this, but I'll make you the same offer I did with PAY DAY FORMULA. If you invest in this system through my link, I'll upgrade your account to a LIFETIME PRO MEMBERSHIP.

If you already have a LIFETIME membership, I will give you my VIRAL MEDIA CASH e-book as an added bonus.

Once purchased, simply fill out the contact form with the title CPA ABRITRAGE OFFER. Please include your purchase receipt number, CBengine username and the email address you used to purchase CPA Arbitrage.

CPA Arbitrage

Thanks for your time and happy marketing,

Matt

Okay, this is related to my recent post about buying traffic from text ad networks. I promised I'd write more about buying traffic directly from webmasters.

Entertainment webmasters often sell what they call 'plugs' or 'link dumps'. The prices range depending on how much traffic you purchase, but average cost-per-click is .01 and .02. You can't buy a plug to a vendor landing page. You need to send that traffic to a viral video or what's known as a, ahem, 'babe video'. A babe video is nothing more than a non-nude bikini video. Cam girls, etc.. Some of you might morally object to this, and that's perfectly okay, but I'm here to tell you these videos are the largest source of traffic on the web.

So, try this. Set up a free blog, embed a babe video from YouTube or the free video hosting network of your choice. Above and below the video place a big text hoplink for a product of your choosing. Read more in my initial post about how to select products that do well with this demographic. And keep in mind, the video doesn't need to be a babe video, but they get triple the traffic of a comedy viral video.

Find entertainment sites, write and ask how much their plugs cost.

Depending on the product you select, it's very possible to get enough sales to turn a profit. If you find a product that strikes the right chord, you might be suprised by how well you'll do. Most will check out the video and leave, but if your text links are big and enticing, you will pick up clicks.

Ask entertainment webmasters how much traffic on average you'll receive and try to keep the average CPC between .01-.04.

You don't always need to buy plugs. A lot of them sell graphical and text links and it's the cheapest source of traffic I've found. Granted, it's broad and not keyword targeted, but there's a heck of a lot of it and it's cheap. I believe this is a huge, untapped marketing channel for CB marketers. A friend of mine told me I shouldn't be giving this information away, but I want CBengine members to be successful, so there you go.

Another place to hunt for plugs and research traffic buys are on entertainment webmaster forums. This is the best one. Sign up, introduce yourself and start asking webmasters for ad rates.

Let me know if you have any questions. 

Saw this initially on Clickbank.com. MSNBC.com article about affiliate marketing.

http://www.msnbc.msn.com/id/30601292/

Looks like the mainstream media is picking up what many of us have known a long while. Affiliate marketing is the greatest business on the planet.

As some of you know, in addition to CBengine, I am an entertainment webmaster. I even wrote a how-to e-book about entertainment webmastering: http://www.viralmediacash.com

I used to sell quite a few CB products on my network of entertainment sites. They were usually what I call 'impulse products' with broad appeal (I'll explain in more detail below).

I've tried every form of monetization on my entertainment sites and one of them was selling ads through text ad networks. Because of time restraints, I never tried this, but text ad networks are a source of abundant, dirt cheap traffic and I often wondered if I could buy ads on these networks for CB products and turn a profit.  I've actually seen a few CB affiliates doing this.

I hate to give untested advice, but for those adventurous marketers looking for another potential marketing channel, you may want to experiment with this. I can tell you I have had decent conversion rates off my entertainment traffic, so I know Clickbank affiliate sales can be made this way. It comes down to finding the right product and the right site to advertise on. You're going to need to experiment.   

These networks usually are comprised of entertainment sites and adult sites attracting the 18-35 year old demographic.  So it's wise to find products that appeal to this age group and that have impulse appeal. 

More on impulse appeal from Wikipedia.org:  

http://en.wikipedia.org/wiki/Impulse_purchase

The product should produce an emotional reaction in the user. Products found in the Love & Romance category or Fun & Entertainment category tend to fall under this broad and impulsive umbrella. Even broad appeal 'Make Money' products have potential. Who doesn't want to make more money? 

But look around CBengine yourself. For the adult sites on these networks I would try products like this:

http://www.cbengine.com/res/stat.cfm?v=mwebb

http://www.cbengine.com/res/stat.cfm?v=jasonking2

These are the text ad networks I like. You buy ads on a flat weekly basis. You can select a particular site or purchase a package. There are a lot of these networks, but some are geared to large corporate advertisers and are spendy. I would stay away from those.

http://www.adengage.com/

http://www.etology.com/

http://www.adbrite.com

Adengage is by far my favorite. So, let's take a look at a potentially decent site and ad buy. This one looks like it has promise.

http://www.adengage.com/create_ad.cfm?site_id=9384

.04 cent clicks and most of the traffic is U.S.-based. No offense to other countries, but Canadian, Australian, U.K. and US traffic tends to convert the best. I think it comes down to the residents of these countries having more disposable income.

Another: http://www.adengage.com/create_ad.cfm?site_id=21275

I would try to keep my average CPC under .06 to start and if you're making a profit allow up to .10 clicks.  Anything more than that is too much for broad-based entertainment traffic.

Remember, you're paying by the week so write a KILLER AD. Have a title and description that stands out on the page. Really work at this. Have a hook. An enticement. Pique curiosity. Make the user click the ad so they can satisfy the curiosity you created.  With a good ad it's very possible to get your average Cost-Per-Click down to one or two cents.

If you try this, let me know how you did via the comments on this blog or through my contact page:

You can also contact entertainment webmasters and negotiate custom ads/traffic purchases. I can't link to the site because it's not safe for work, but I once did this for a 'male enhancement' product sold through Clickbank and I turned a modest profit off a one month graphical ad. I will write more in depth about purchasing custom ads on a later blog post.  

Clickbank is viciously competitive. Lots of affiliates fighting for a slice of the pie. A lot of new marketers pick the top products in the marketplace and dive in only to find they're sharing that niche with hundreds of other hardworking affiliates. Doesn't mean that an affiliate can't carve out a decent revenue stream from a crowded space, but oftentimes it's tough going.

Consider this formula for finding less-competitive CB products.

Gravity: 10-40.
Percent of sale: 40% or more.
Minimum Commission: $20

Gravity is the important number in this formula. Over 10 means a product is selling reasonably well, but hasn't caught on yet. Over 40 you start to see hyper-competitivness. 20-30 is the perfect gravity range.

Upsells: See if you can find products that have upsells. I'm a huge fan of vendors that provide this... It's a great suprise to see a sale and then a greater charge to see you've made a second commission with an upsell product. Upsell products can bolster your earnings substantially.

In no way is the definitive way to pick Clickbank products. It's just another approach to finding and promoting products. I've promoted top 10 products and done well. I've also picked products with 0 gravity and done well on those.