Question:
I was looking through some of your options today and I came across your store and I thought it was a great idea. Since I am pretty new to this whole sell online thing I was wondering what would be the best way to setup the store and promote it for selling products. I thought it might be great on a blog but I am going to have to look into see if it can be added to one. If you have any ideas for me I would appreciate it.
Thanks,
Brian
Answer:
When most people start working with Clickbank they often think about starting a Clickbank Mall. That's where I started. I tell people that malls are fine, but you need to use them the right way. They should never be used as a solo site, in my opinion. That doesn't mean they can't be, and that doesn't mean people haven't been successful with just malls. But Brian has the right idea above. He wants to combine a mall with a blog. That's a good application. He'll have fresh, original blog content which will help him get good search rankings and the mall which will be monetized with his aff ID.
I would explain your mall to visitors. Let them know they can perform different keyword searches to find different digital products. Instruct your users on how to use it and let them know how they'll benefit. It's also a good idea to make your site centered around a niche. It can be a broad or micro-niche, I would trend more toward broad if the mall is how you plan to make your money. Example: Marketing & Ads, which is a Clickbank category.
There are many other ways to use a mall, but to keep this answer simple, make your Clickbank Mall a facet of a more comprehensive site.
As the the second part of the question... 'how to promote it?'... that's a big question I can't answer in one blog. Keep reading this blog and over time I'll do my best to give different tactics.
UPDATE:
Q: I like your idea of using mall to add other available digital producs to a niche market. Are you suggesting adding a category for "Digital Products" and just have the section of the mall shown in that category? Or are you saying add a page that has the entire mall in it so they can search for a specific item through the entire mall?
Answer: I would either use the entire mall and tell people to visit that category, or I would use CB Ads and do category or keyword results.
Comment: If your blog is about Make Money At Home or Online Reviews I would think that if you had a tab for a new page that showed only items that were specific about Making Money at home your chances would be better to try and get them to use the mall.
Response: Thanks for the thought. Keep in mind, CB Malls are not our primary focus. We're really about product analysis and search functionality. We see it as a bonus product for our members. Furthermore, I don't like to offer PRECISE advice because I believe there is more than one way to skin a cat when it comes to finding success with Clickbank Malls. I have my ideas and methods, but I worry people won't bring their own creativity to it. I can provide some generalized advice, but experiment for yourself. You may figure out unique ways to promote a mall.
Also, no matter what you do, make a great website with relevant, original content. That's really the key to success.
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